Not your typical copywriter.

Hi, I’m Gavin and I’m a writer - the human kind.

For me, copywriting allows brands to speak the way we do. Whether it’s in the billboard space above the line, a late-night laugh on TikTok, or a tiny social suburb of the web - good writing will always matter. It shows you know the value of earning your audience’s attention rather than asking for it. It’s proof that you have a product you’re proud of and you want it to reach the right people. It reminds us in creative and catchy ways of the little things we can’t live without and it offers us a considered choice rather than a crappy compromise.

When you know what you want to say but you don’t know how to say it - good copy speaks for itself.

So, how can I help you?

Gavin is qualified to Master’s level in Creative Advertising and Fine Art Photography. He has a Diploma in Copywriting and a BA Hons in Marketing and Drama. Following the completion of his MA in Falmouth, Gavin won the D&AD New Blood Best in Show in 2015 and the Cream: Talent Business Award. These early successes secured him a place at VCCP in London, where he worked on high-profile brands like O2, Easyjet, Compare the Market and McLaren.

He has worked in agencies in London, Dublin and Belfast and is currently freelancing from his home in Belfast. His strengths are B2C, TOV, ATL and DIY, as well as bringing energy, intelligence and insight to any project.